Tortola, British Virgin Islands, July 27, 2010 – Over the last three months Shell branded operations across Anguilla, St. Kitts, St. Maarten and the British Virgin Islands have been rebranded to reflect a prominent Silver, Blue and Orange hue. On completion this rebranding project will formally signal the introduction of the elegant Sol Retail Brand to service stations and marinas across the Northeastern Caribbean.
In 2005, Sol’s journey began with a carefully orchestrated partnership with Shell and over the past five years, Sol has continued to garner much success as a licensee of the Shell brand. However as a regional company contingent on continuous growth, Sol made the decision to rebrand its sites from Shell to Sol in an effort to solidify its presence in the region. This re-branding process, which began in April, will signal the continuation of the Sol Retail Brand which was first revealed in Haiti in August 2009.
The Sol Retail Brand has been developed as a modern, innovative and easy to maintain solution. Mr. Gerard Cox, Chief Executive Officer of The Sol Group, emphasised that re-branding its operations with the Sol emblem and colours is an integral part of the company’s desire to re-affirm its position as a new and improved competitor in markets where Sol operates:
“Re-branding is part of our process to solidify Sol’s presence in the region, by making our brand more visible…we are excited because the design is modern, innovative and its personality is warm and responsive which makes us immediately recognisable, allowing us to stand out in each of the markets where Sol can be found.”
The completion of the re-branding exercise is scheduled for August 30, 2010 and will result in the establishment of the Sol Retail Brand at nineteen service stations, eleven marinas and seven Sol Shops across the Northeastern Caribbean.
Sol is the largest petroleum company in the BVI and supplies the marine community at Hodges Creek, Nanny Cay Marina, the Moorings, Village Cay, Bitter End, Biras Creek, Peter Island, Guana Island, Virgin Gorda Yacht Harbour and Leverick Bay. Sol is a committed supporter of community initiatives including the BVI Spring Regatta and Sailing Festival and the Glass Project and is a partner of the BVI Athletics Association.
The Sol Group is the Caribbean’s largest independent oil company, operating in 17 countries across the Eastern Caribbean, Guyana, Suriname, Belize, Puerto Rico and Haiti. Sol supplies fuels, lubricants, bitumen and LPG through an extensive service station network, marine, aviation and commercial operations; and acts as agent for Shell Marine products. Sol uses the Shell brand under license across its service station network, and acts as the sole distributor of Shell’s fuels and lubricants. This is fully backed by Shell’s world-class technical expertise. For more information, visit www.solpetroleum.com
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